Once they’ve found one they like, they add him to a virtual supermarket trolley.
But there’s a twist: men – who account for around 60 percent of the site's users – must wait for a woman to contact them first.
The unlucky ones have to suffer in silence on the supermarket shelf. For a start, not just any old Italian Average Joe (or Giovanni) can sign up.
In their applications to join, men must fill in categories on their profile that include: “Manufacturing defects”, “User instructions” and “Features”.
Then they must categorize themselves according to type, with choices that include “L’informatico” (computer geek),“Palestrato” (pumped), “Hipster” and “Tamarro” (tough guy).